Tesco plc is a world-renowned British of grocery and general merchandise. Headquartered in Cheshunt, UK, it is one of the largest retailers in the world operating in more than 14 countries. Established in 1919 by a British entrepreneur named Jack Cohen, the company got its name in 1924, when bought a shipment of tea from T. E. Stockwell and merged those initials with the first two letters of his surname. The first Tesco store was built in Middlesex in 1929. The company now employs more than 520,000 people with an annual revenue of around ￡60.1 billion as of 2011.
DESIGN ELEMENTS OF TESCO LOGO
Shape of the Tesco Logo: The current version of the Tesco logo was introduced in 1996 that featured a modern look and included the five stripe reflections under the company’s name. The classic “typewriter” font was discarded, which was being utilized since the 1970s, as an attempt to dispose the “vintage” style of the old logo. Color of the Tesco Logo: The Tesco logo borrows from the basic colors of the British flag. The red color in the logo represents prosperity and happiness, while the blue color depicts excellence and trustworthiness. Font of the Tesco Logo: The Tesco Logo features a custom typeface, Tesco bold, which was exclusively designed for the company by an indepedent font foundry named Dalton Maag.
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